Tata Motors Launches the Harrier EV, starting at Rs. 21.49 Lakh (Ex-showroom); Can it Compete with the Likes of Mahindra BEVs?

The highly anticipated Tata Harrier.ev has been unveiled today at a starting price tag of Rs. 21.49 lakh (Ex-showroom).

After the action-packed, high-adrenaline teaser of the Harrier.ev climbing the Elephant rock, boasting its multi-role and off-roading capabilities, the excitement for the vehicle launch increased twofold.

The Electric SUV boasts advanced tech-aided features, a sleek design and impressive performance capabilities.

It is powered by a 75 kWh Lithium-Iron Phosphate (LiFeP) Battery Pack on a 4-wheel drive Platform with Dual electric motors, producing 504 N · m of Torque.

Image Credits: Tata Motors

Key Features:

Tata Motors has added many advanced segment-leading and segment-first technological innovations that enhance the ride quality and overall driving experience of the customer.

• An all-new Quad Wheel Drive (QWD) Dual Motor platform, which enables off-roading capabilities that the Harrier EV demonstrated in its impressive climb up the Elephant Rock, Kerala.

• Boost and Drift Modes - Boost mode offers a blistering acceleration from 0-100 km/h in 6.3 seconds and the drift mode enables a fun, action-packed stunt car experience.

• Six terrain modes - The Harrier.ev boasts six modes ~ sand, snow, rock, mudruts, normal and custom with intelligent terrain management and off-road assist feature, which enhances the versatility and complements the "Delete Impossible" Motto of the Electric SUV.

• Off-Road Assist - Lets the driver pay sole attention to steering in tough situations, all while the car maintains the speed (can be set as low as 5 kmph, low speed cruise control).

• 540 Degree Surround View - With the help of a 360-degree surround view system and Transparent mode, you get a crystal-clear view of your entire driving environment.

• Clear View Assist - The Clear View Assist Suite makes driving intelligently convenient. It comprises the following: - Transparent Mode that gives you a 540-degree look around and under your car. The e-IRVM is now a full-fledged HD Rear-view Mirror with DVR, with a wide-angle lens, and intelligent view modes.

• Ultra Glide Suspension - A Frequency Dependent Damping for exceptional handling & ride to enhance ride comfort and experience.

• HD Rear View Mirror with DVR - The e-IRVM transforms what was once just a mirror into a full-fledged HD Rear-view Mirror with DVR, with a wide-angle lens, and intelligent view modes.

• DrivePay - India's in-car UPI system lets you pay for charging, FASTag, and more directly from the screen with Drive Pay.

• DigiAccess - Enables the usage of a Smartphone, NFC card, smartwatch or DigiAccess remote keyfob to securely access and start the vehicle.

Image Credits: Tata Motors

• Theatre Maax Experience - Exclusive updates to the Harrier.ev includes a 14.53" Infotainment display by Harman powered by Samsung Neo QLED, JBL Black 10 speaker system with JBL audio modes and Dolby Atmos.

• Transparent Mode - Projects what’s beneath the car on the infotainment screen, to navigate the roads and obstacles effortlessly.

• e-Valet (Auto Park Assist Suite) - Enables the Harrier.ev to park itself with Auto Park Assist and Remote Park.

Image Credits: Tata Motors

• Arcade.ev - App Suite apps for entertainment, gaming, streaming and browsing all from the infotainment screen.

• Mappls Auto (Built-in Navigation) - Mappls Auto in-car built-in navigation offers range estimation, voice search, and real-time cluster navigation without undergoing the hassle of connecting a smartphone.

• iRA.ev Connected Super App - iRA.ev is now offered with a 4-year subscription for Harrier.ev owners, enhanced with remote commands, safety alerts, live charging updates, and charger payments - India's widest integrated EV charging app with 17,000+ charging points, digital key sharing.

• t.idal (Tata Intelligent Digital Architecture Layer) - t.idal is Tata's SDV foundation built on the acti.ev+ architecture. It is designed to efficiently integrate safety, entertainment, and connectivity.

Safety:

• Level 2 ADAS with 22 advanced safety features, including adaptive cruise control, intelligent speed assistance, and a 540-degree view with transparent bonnet view.
• Seven airbags, including a knee airbag.
• Front and rear parking sensors.

Image Credits: Tata Motors

Range and Charging options:

• MIDC-certified range of up to 627 km, which implies a real-world range of 480 - 505 Km.
• Fast charging offers 250 km of range in just 15 minutes.
• 20-80% charging in 25 minutes.
• V2L (Vehicle to Load) at 3.3 kW and V2V (Vehicle to Vehicle) at 5 kW.

Image Credits: Tata Motors

Design and Aesthetics:

• A body-coloured front grille, typical of electric vehicles.
• Signature split headlights and LED indicators.
• Updated bumpers, new skid plates, and fresh alloy wheels.
• Available in Nanital Nocturne, Empowered Oxide, Pure Grey, and Pristine White colour options, with an exclusive Stealth edition in matte black.

Image Credits: Tata Motors

Interior and Comfort:

• Fully black Stealth Edition and dual-tone dashboard in the standard model.
• Panoramic sunroof with voice-assisted operation.
• Dual-zone climate control.
• Front ventilated seats.
• Powered tailgate.
• Ambient lighting.
• Boss Mode for rear seat passengers to adjust the front passenger seat for more room.

Image Credits: Tata Motors

Harrier.ev's Competition:

The price range of the Harrier.ev puts it toe-to-toe with its arch-rivals ~ The Mahindra BEVs - the XEV 9e and the BE 6.

Also, it challenges other rivals, including the likes of BYD Atto3 and the Suzuki eVitara.

Overall, the Harrier.ev holds massive potential to become the Indian EV market's superstar with the plethora of advanced technological features and versatile all-environment capabilities.

It is to be seen whether Tata Motors will revolutionise and redefine the Indian Electric Vehicle market with the Harrier.ev.

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