Pininfarina PURA Vision: THE ITALIAN BEAUTY

Pininfarina PURA Vision

An elegant silhouette, dramatic proportions, and clean surfaces showcase the company’s PURA design philosophy, envisioned as a dramatic electric Luxury Utility Vehicle (e-LUV).

PURA VISION DIMENSIONS
Length: 5,215 mm
Width: 2,147 mm (including ORVMs)
Height: 1,641 mm

PURA Vision showcases a striking interpretation of an electric Luxury Utility Vehicle. Its bold rear proportions showcase timeless beauty and exquisite detailing to create a dynamic identity with an unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.

An innovative panoramic roof adds to the sense of sophisticated luxury. Its fixed ‘biscotto center' section is illuminated by a ring of gentle LED lighting and links the expansive windscreen at the front with the tailgate at the rear. The central ‘biscotto’ supports the large curved single-piece side windows, which form part of the Lounge Door openings on each side, while also ensuring PURA Vision is instantly recognizable from above. They hinge upwards and, combined with the pillarless opening and rear-hinged back doors, provide unrestricted access to spacious 2+2 seating.

The rear features ultra-slim horizontal LED lights and the glasshouse tapers in plan view, accentuating PURA Vision’s crisply defined haunches, where the body rises sharply from the wheel arches – this vertical muscle has more in common with a sports car and contributes to PURA Vision’s unique stance. In combination with the innovative biscotto roof, it creates a distinctive appearance when viewed from above.

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