Andreas Modlmayer Appointed as MD and CEO of BMW India Financial Services

Gurugram, May 22, 2025 — BMW India Financial Services has announced the appointment of Mr. Andreas Modlmayer as its new Managing Director and Chief Executive Officer. He takes over the role from Mr. Jaejoon Lee, who will be returning to BMW Korea after successfully completing his tenure in India.

Mr. Modlmayer has been associated with the BMW Group since 2000 and brings with him over two decades of experience in the financial services sector. In his most recent role, he served as the CEO of BMW Austria Bank in Greece. Throughout his career, he has held leadership positions across various global markets, including New Zealand, China, and Hong Kong. He began his journey with the BMW Group in the Sales and Marketing function at BMW Bank GmbH in Munich.

Welcoming the new appointment, Ms. Lisa Ng, Regional Chief Executive Officer of BMW Group Financial Services for Asia Pacific, said,

“Mr. Andreas Modlmayer brings with him valuable expertise and leadership acumen, with successful development of BMW Financial Services in diverse markets for over two decades. India is an important market for us, and we are confident that he will further add to the company’s growth as he takes charge of BMW India Financial Services.”

Ms. Ng also expressed her appreciation for Mr. Jaejoon Lee’s contributions, stating,

“We thank Mr. Jaejoon Lee for his immense contribution to BMW India Financial Services in the recent years. He successfully steered the company with new initiatives in product offerings and customer centricity and strengthened the foundation for future growth. We wish him all the best as he returns to BMW Korea once again.”

Under Mr. Lee’s leadership, BMW India Financial Services solidified its position as a premium provider of end-to-end automotive financial solutions in the Indian market.

BMW India Financial Services, a wholly owned subsidiary of the BMW Group, has been operational since June 2010 and is headquartered in Gurugram, part of the National Capital Region. The company functions across three business verticals — Retail Finance, Commercial Finance, and Insurance Solutions (acting as corporate agents). Its services are designed to meet the exclusive and flexible financial needs of customers across BMW, MINI, and BMW Motorrad brands.

Among its offerings is the ‘BMW Smart Finance’ product line, which provides attractive benefits such as low monthly instalments, assured buy-back, flexible end-of-term options, and upgrade opportunities. Notably, one out of every four BMW and MINI cars sold in India is financed by BMW India Financial Services.

As Mr. Modlmayer assumes leadership, expectations are high for continued innovation and customer-focused growth in one of BMW’s key international markets.