Mahindra’s Thar Roxx Drove 45% Of Thar Sales During FY2025

Mahindra

According to Mahindra’s recent sales data, the Thar Roxx alone accounted for 45% of all Thar sales during the financial year 2025. That’s nearly half of every Thar sold in the last 12 months. This figure highlights the growing popularity of this special variant and how well it has connected with Indian SUV buyers.

This shows that more people are choosing this variant and agree that it is a good match for Indian SUV customers. It is designed for people who want their SUV to look unique and turn heads, both on the road and in the parking lot.

There are unique details on the Roxx, such as the smooth bonnet, sporty bumpers, eye-catching alloy wheels, and improved interior. The cabin has unique badging, red accents, leatherette material for the upholstery, and several changes that make it feel sportier and more luxurious. Mahindra has made the Roxx the attractive choice for young car buyers looking for an adventure.

Surprisingly, the Thar Roxx is seeing sales to buyers outside of the big cities. Though Delhi, Mumbai, Bangalore, and Pune have shown a lot of interest, people in rural and semi-urban areas are also enjoying this variant enthusiastically.

The success of the Thar Roxx reflects a larger trend in the Indian car market, the rising demand for lifestyle SUVs. While hatchbacks and sedans still dominate in terms of sheer numbers, more buyers today are looking for vehicles that reflect their personality and cater to a more adventurous lifestyle.

The Thar has always been at the center of this movement. It isn’t just a car, it’s a symbol of freedom, outdoorsy living, and off-beat travel. With the Roxx edition, Mahindra has made the Thar even more appealing to a younger audience that values both function and style.

With such a strong showing in FY2025, the future looks bright for the Thar Roxx. Industry experts expect Mahindra to continue developing new editions, color themes, and accessory packages to keep the excitement alive. The Roxx’s success may inspire even more lifestyle-focused versions of Mahindra SUVs in the coming years.

Also, as Mahindra prepares to expand the Thar lineup with potential electric variants, the success of Roxx shows there is solid demand for stylish, differentiated products in the lifestyle segment. Buyers want their vehicles to be more than just machines; they want them to reflect identity, freedom, and fun.

Conclusion

The Thar Roxx has proven to be more than just a cosmetic upgrade — it’s a product that deeply resonates with a wide range of Indian buyers. Its impressive 45% share of all Thar sales in FY2025 is proof of how well Mahindra understands its market.

As the SUV wave continues to grow in India, Mahindra’s Roxx strategy could become a blueprint for success in other segments too. Whether you’re an off-road enthusiast, a city explorer, or just someone who loves standing out, the Thar Roxx has shown that style and substance can go hand in hand.

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